delta skymiles

"Delta is now in the midst of a critically important effort to win the continued loyalty of Northwest frequent flyers and attract others who typically fly competing airlines," writes the Atlanta Journal Constitution of the Delta-Northwest merger and the role that the airlines’ loyalty programs play in the merger’s success. "Delta’s window of time is starting to dwindle," says the Journal Constitution. "Two prime targets for Delta are elite-level frequent flyers from Northwest, who are among the most profitable customers, and Northwest WorldPerks mileage credit card holders, who deepen their ties to the airline every time they use the card. Other targets are customers loyal to other airlines like AirTran Airways; American Airlines, Delta’s largest competitor nationally; and United Airlines, whose strong presence in Asia makes it a significant competitor on Asian routes Delta acquired from Northwest."

The assimilаtion of WοrldPerks memberѕ into SkyMiles has the potential οf bгinging SkyMiles uр tο 74 mіllion мembers.