That can only mean one thing, eat more Cherrios!!
I cannot beleive the IDIOTS in the FDA. (FDA is another gov 3 ltr acn for Food and Drug Administration) and I am sick and tired of them, to be perfectly honest. They HIDE the
MILK Coverup and go after something that is GOOD FOR YOU!
Wow - who owns Cheerios? I guess I should find out and see if he/her ticked off Uncle
Sam recently!
Here's a stupid article for your reading pleasure, and when done, I have a clip and save
coupon for you at the bottom...
NewsSource: bizjournals.com
The U.S. Food and Drug Administration sent a warning letter to General Mills Inc. last week asking it to change how it promotes the health benefits of Cheerios.
The FDA told General Mills to stop promoting Cheerios, the country’s best-selling cereal, as a product that can lower cholesterol levels, reduce heart disease and reduce the risk of cancer. The agency said that claiming the cereal can lower cholesterol levels by 4 percent in six weeks amounts to marketing it as a drug and violates the federal Food, Drug and Cosmetic Act. A local branch of the FDA gave the Minnesota-based food provider 15 days to explain how it will correct its statements on Cheerios.
In a prepared statement, General Mills (NYSE: GIS) said the complaint doesn’t question whether the cereal actually lowers cholesterol levels and said the dispute is over language, not science.
“The scientific body of evidence supporting the heart health claim was the basis for FDA’s approval of the heart health claim, and the clinical study supporting Cheerios’ cholesterol-lowering benefit is very strong,” the statement said. “We look forward to discussing this with FDA and to reaching a resolution.”
Cheerios boxes say that two, one-and-a-half-cup servings of the cereal every day have been clinically proven to lower cholesterol. The message has been on the box for more than two years.
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